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Casino loyalty schemes have changed the way players participate with gaming establishments, providing rewards and perks that boost the overall experience. These programs have developed significantly since their inception in the 1980s, with modern frameworks utilizing advanced tech to record player activity and preferences. According...

Casino loyalty schemes have changed the way players interact with gaming venues. At first designed to honor frequent guests, these programs have progressed into sophisticated systems that utilize data metrics to improve customer experience. According to a 2023 report by the American Gaming Association, nearly...